JET FOR ICE 36

WHAT WE DID

With the public interest in Gladiators rocketing faster than a contender on the Eliminator, ICE 36 teamed up with 90's icon and original Gladiator Diane Youdale AKA Jet to discuss her time on the cult television programme. 

We partnered with our favourite Gladiator after the BBC confirmed that they were rebooting the iconic programme, with the show set to return to our screens in the autumn. 

Part editorial play, part news-jack, we knew that top-tier media would be interested in talking to Diane, and we were proved correct when interviews were secured with The Sun, The Mirror, The Daily Star, The Express, The Evening Standard, Metro, The Radio Times and Entertainment Daily within 24 hours.  

RESULTS

We're waiting for the interviews and press office content to land like a blow from a pugil stick.