CHERYL BAKER FOR ICE 36

WHAT WE DID

With wider consumer interest in the Eurovision Song Contest 2023 reaching feverish levels, we created an editorial campaign that saw 80's pop icon Cheryl Baker team up with ICE 36. 

Secured as an ambassador for the online casino, Cheryl conducted several top tier interviews with media titles including The Sun, The Mirror, The Evening Standard, Metro and others to discuss winning the competition with Bucks Fizz in 1981 while sharing her excitement for the UK's entry and the event being held on home soil in Liverpool. 

RESULTS

The activity generated 54 online articles as well as a few in print. We also produced a number of content pieces for Ice's owned channels.