NADIA ALMADA FOR ICE 36

WHAT WE DID

Just as  ITV announced that they were brining back iconic reality TV show Big Brother, we knew that media would want to discuss the show's return with some of its legendary housemates. 

Enter Nadia Almada. The BB queen was a massive hit with top tier media, while also enabling our client to appeal to different passion-point outlets.  Nadia was signed as an ambassador for ICE 36 to create an editorial PR campaign.

After conducing our own interview and hosting several top tier journalists, the headlines started to appear. 

RESULTS

Blanket coverage across national, lifestyle and passion-point media.