WILLIAM GALLAS FOR GENTING CASINO

WHAT WE DID

Working with our friends at Bearfaced Talent, we brokered a seasonal ambassadorial role between William Gallas and Genting Casino. 

As part of the agreement, William was interviewed once per month during the Premier League season and during the World Cup, providing his unique insight and expertise, with the comments sold into media.

RESULTS

William delivered outstanding numbers over the course of a season. On average, each interview resulted in over 100 pieces of coverage. What a man!