The NFL recently returned to London for its annual fixtures and festivities, and our friends at LiveScore Bet wanted to be part of the American Football conversation 🏈 🗣️ .
Despite its growing popularity, American Football is still seen as an exotic and niche sport within the British press. We knew that to reach die-hard and casual NFL fans we would have to deploy a media strategy that landed with the laser-guided precision of a Patrick Mahomes pass and we would need someone that talks to both audiences: enter NFL super-fan and Rugby Union royalty Ugo Monye.
Here’s how it played out:
✅ 133 news articles
✅ 3 national print features
✅ 1 hero digital feature with NFL UK rights holder DAZN
✅ 1 hero feature in the UK’s largest NFL Substack newsletter
✅ Podcasts and social with Rugby Union influencers
✅ LiveScore Bet mentioned in every piece of content
That’s a load of content. In fact, we crunched the numbers and generated more NFL-related coverage for LiveScore during the London Series of games than any other brand. Touchdown.
One of the stories that caught fire was Ugo’s thoughts and opinions on whether Harry Kane is destined for the a career in the NFL when he packs in being the world’s best football player. You can watch that clip below from our Noisy Subjects series.
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