This month, the team at Volume Communication on behalf of Zingo Bingo fired up our time machine and went back to the 90’s to have a natter with boyband royalty – Boyzone’s Keith Duffy.
Boyzone were one of the biggest pop groups on the planet during the nineties, scoring six number one singles and picking up countless awards, so-years on from ‘Words’ topping the charts – we caught up with Keith to discuss Boyzone’s forthcoming mega gigs at the Emirates Stadium, his current project Boyzlife with Bryan McFadden and his time on the cobbles in Coronation Street.
The editorial PR campaign was part of an ongoing brief on behalf of Zingo Bingo that sees Volume Communications generate digital PR and back-links via earned media through heroic storytelling that enhances Zingo Bingo’s retro and nostalgia brand positioning.
Here are some highlights from the campaign.
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